SecondShop
SecondShop sources open-box, scratch-and-dent and overstock home appliances from retailers and manufacturers and sells them online at 30-60% off retail, with national home delivery across Canada.
SecondShop is a Toronto-based company, founded in 2023, that handles reverse logistics for home appliances. It sources open-box, scratch-and-dent and overstock inventory from retailers and manufacturers and moves it through its own supply chain and inventory operations before sale. Delivery is direct to the customer's home, with national coverage across Canada.
The business runs on an e-commerce platform built in-house. Product is acquired from retailer and manufacturer surplus, warehoused and managed as inventory, then dispatched on a delivery network serving customers coast to coast. Technical work spans platform development, reverse logistics and supply chain management - the systems that connect sourcing, stock control and last-mile delivery.
Appliances are sold at 30-60% off retail prices, and each unit carries a one-year warranty. The model keeps functional products out of landfills and waste streams while holding prices down at a time of rising living costs. The company reports that more than 70% of Canadians treat sustainability as a primary concern.
SecondShop raised $2 million in seed financing. Its stated mission is to change how Canadians shop for home goods, on the premise that quality and savings need not be traded off against one another.