URUS Group

URUS Group is a holding company, established in 2018, with a cooperative and private ownership structure. It is headquartered in Madison, Wisconsin, and acts as the parent organisation for a portfolio of companies that supply dairy and beef producers worldwide with genetic and farm management information solutions. The stated purpose of these offerings is to improve herd quality, productivity and profitability, with a focus on data-based management and on genetic and reproductive innovation.

The group comprises ten businesses: AgriWebb, Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, Leachman Cattle, PEAK, SCCL, Trans Ova and VAS. These cover livestock genetics and bovine breeding (Alta Genetics, GENEX, Genetics Australia, Jetstream Genetics, Leachman Cattle), reproductive technologies (Trans Ova), and farm management information systems and analytics (AgriWebb, VAS), alongside PEAK and SCCL, which serve dairy and beef producers.

Technical work spans livestock genetics, genetic innovation, reproductive technologies, data-based management and herd quality and productivity analytics. Operations run through a worldwide team of professionals, with a presence in the United States and Australia, serving progressive commercial dairy and beef operations. The group describes its orientation as rooted in the global agriculture industry, with commitments to education, durable calves, productive cows, elite genetics and a sustainable future for the next generation of producers.