urusgroup.com

URUS Group is a holding company with cooperative and private ownership, formed in 2018 and headquartered in Madison, Wisconsin. It provides products and services for dairy and beef cattle producers worldwide, covering artificial insemination genetics, reproduction, and farm management systems. The group operates across North America, South America, Europe, and Australia.

Its activities are delivered through a network of ten connected agricultural organisations: Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL, VAS, Trans Ova Genetics, Genetics Australia, Leachman Cattle, and AgriWebb. Member companies retain their own identities, products, and services while drawing on shared capabilities within the group. The portfolio spans artificial insemination genetics for dairy and beef cattle, customised reproductive services, dairy herd management information systems provided through VAS, and a range of products and services intended to help cattle reach their genetic potential.

The group serves the dairy and beef cattle production sectors, together with animal genetics and reproduction and agricultural software. URUS Group describes itself as a global leader in products and services for dairy and beef artificial insemination genetics, reproduction, and farm management systems. Its stated focus is on significant investment in research and technology and on herds that are sustainable, productive, and profitable.